There is one thing every small business has in common – the desire to maximize sales. That is a truism. However, if the old sales adage “For every 100 leads, 20 will qualify, 2 will close” rings true, in order to maximize sales you must first maximize leads, and often times that is easier said than done.
What’s more, there so many approaches available to help you increase your leads and sales, it could quite possibly make your head spin – Believe us, we’ve examined them all. And since you don’t have time to scour the Web for the most up-to-date and relevant tactics, we decided to take a stab at it for you. The following is a list of the most commonly used tactics used to increase the size of your pipeline and improve your sales opportunity:
- Speaking Engagements
- Social Media
- Online Advertising
- Content Marketing
- Purchasing Leads
- Customer / Partner Referrals
- Trade Shows / Events / Webinars
Underwhelming, isn’t it?
You’re probably thinking, “But, I already knew that,” and there are very good reasons why you’ve not employed these proven, time-tested tactics—time and money. As a small business owner, you are unlikely to have much of either.
Then it hit us. Examining the list we realized they all have one thing in common—increased visibility.
Each approach puts you in front of the prospect providing that opportunity to make that first critical engagement. Whether it’s a handshake, comment, seminar question, @mention or phone call, that first encounter is all that stands between you and the opportunity to close that deal.
So we thought if the key to more sales is more leads, how can we help you drive more leads? By helping you become more accessible to your prospects! Bingo! Now we’re on to something!
This is why we have created Click-to-Call-Me service, now available for free to all Vocalocity Business VoIP customers.
Alas, there is no magical formula that will increase your sales pipeline, and top strategies often require the use of an entire portfolio of tactics to be successful. Luckily, Click-to-Call-Me is one thing you can add to your lead generation arsenal that is quick and free–because in the end, we know increased visibility will impact your sales pipeline and give you more opportunity to strengthen your total sales.
For more examples of how Click-to-Call-Me can increase your pipeline, please visit our blog entry: Simplify Inbound Lead Generation – Introducing Vocalocity Click-to-Call-Me.
Please contact Vocalocity Customer Care with any additional questions or concerns at 1-866-901-0242 or 1-888-805-0939. Be a part of the in-crowd!
